Questions On Customer Relationship Management - 1351 Words

.2 Customer Relationship Management 2.2.1 Introduction Follow previous development of relationship marketing field consistently, CRM leverage relationship marketing by utilizing information technology, aim to discover how organization utilize integrated tactics to access to customer properly and pursue invulnerable relationship eventually in terms of customer loyalty. As the globalized environment shifting rapidly, modern savvy customers increase gradually; moreover, they have more opportunities to approach to best products and services at the best price. Hence, building closer relationship with customers’ in order to differentiate one from others became a priority objective for organization. 2.2.2 Customer-centric marketing world Swift,†¦show more content†¦First of all, the concept of marketing highlighted by Lerer’s (2002), who states marketing supports CRM by approaching to individual customers based on market segmentation’ technic to target different segments of customers, meanwhile, step forward to their target audiences with specific information. Secondly, sales management contributes to balance between customer objective/practice and those of firm, processes under the framework of managing customer relationship (Dorsch et al., 2001). Additionally, information processing and resource dependency play the role to value global account management of international business, which reflect customer dependency of organization’ CRM system (Birkinshaw et al., 2001). Thirdly, extra services and support, which are the component this research focus on mainly, are valued with right communication tactics and personalized CRM system, companies today are able to reduce cost considerably and create customer satisfaction more efficiently (Torcy, 2002). Also, quality management should permeate organization’ CRM system addressed properly on quality of design, quality of conformance and quality of performance (Kerstin, 1999; Sinha, 2001; Li et al., 2002). However, according to a report from Ngai, 2005, lacks of CRM studies conduct to measure the performance and quality ofShow MoreRelatedCustomer Relationship Management ( Crm ) Essay831 Words   |  4 PagesCRM: Customer Satisfaction, Customer Loyalty, and Firm Profitability Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships withRead MoreRelationship Between Companies And Their Customers1485 Words   |  6 Pagestechnologies and the internet has greatly increased the opportunities and the possibilities for marketing and has changed the way of the relationship between companies and their customers are managed (Bauer,2002). The competition in the market has become more intense, an increasing number of services provider have adopted the techniques of customer’s relationship management (CRM) in order to strengthen their competitive position (Roh et al., 2005). The business es that entering to compete in a market thatRead MoreHow Mobile Application Service Quality Affected Customer Relationship Management1586 Words   |  7 Pagesresearch investigated how mobile application service quality affected customer relationship management, pitching to Nike+ application in Taiwan as the research target. The background indicates that nowadays, online service plays one of the key roles of customer relationship management. With the implement of mobile device, organizations are more able to develop intimate relationship with their customers in order to enhance customer loyalty. (Chaffey, 2009; Winer, 2001) Whilst lack of previous studiesRead MoreCustomer Retention Strategies At Mcdonald s Corporations1502 Words   |  7 PagesAn Analysis of the customer retention strategies at McDonald s corporations 1b What is the issue/problem that your proposal addresses and why is it important to the reader? 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The format of the questions will be based around explaining / clarifying concepts presented in: Read MoreArticle Review: Customers Ways of Making Sense of a Financial Service Relationship Through Intersubjective Mirroring of Others1444 Words   |  6 PagesSoderberg (2010) Customers Ways of Making Sense of a Financial Service Relationship Through Intersubjective Mirroring of Others. Journal of Financial Services Marketing 2010) 15, 99-11 A. Material Evaluation Introduction The focus of this study is the review of the work of Eriksson and Soderberg (2010) which examines the importance of the existing relationships between the buyer and the seller in marketing research. Reported by Eriksson and Soderberg (2010) is that the Relationships between buyersRead MoreGscm550 Week1 Study Questions818 Words   |  4 PagesCourse: GSCM550 – Logistics, Distribution and Warehousing Assignment: Chapter 2 - Study Question – 1, 4 Chapter 3 – Study Question – 2, 4 Chapter 2 Question 1: Illustrate a common trade-off that occurs between the work areas of logistics. According to Bowersox (2012) â€Å"trade-offs between procurement, manufacturing, and logistics is to understand that the trade-off is between the cost and risk associated with anticipatory manufacturing and the loss of economy of scale resulting from introducing